Play’n GO Expands into Africa through Landmark Partnership with Betika
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Play’n GO, a leading online gaming provider, has announced a strategic partnership with Betika, a prominent Kenyan gambling operator. This deal marks Play’n GO’s expansion into the African market, leveraging Betika’s strong position in Kenya to bring a range of online slot games to a new audience. As part of the agreement, Betika will launch Play’n GO’s portfolio of games, including the newly introduced online slot game Build’in Bucks. This move reflects Play’n GO’s strategy of increasing its global footprint and providing high-quality entertainment to players across different regions.
The partnership underscores the growing demand for online gaming in Africa, with Kenya seen as a key market due to its established sports betting culture and rapidly growing digital infrastructure. Betika, already a major player in the sports betting sector, sees this collaboration as an opportunity to diversify its offerings with high-quality slot games, meeting the evolving needs of its customer base.
In addition to partnering with Play’n GO, Betika has also expanded its portfolio through a partnership with Kiron Interactive, further enhancing its presence in the Kenyan market by introducing a variety of virtual sports and betting options. Together, these partnerships position Betika as a comprehensive gaming operator in the region, catering to both sports bettors and casino enthusiasts.
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